Description of unit
This unit will consolidate and integrate previous knowledge and understanding of marketing and enable the learner to apply and evaluate analytical tools in the development of marketing plans. Upon completion, learners will be able to understand the planning needs of organisations, present a marketing plan to meet target market needs, and achieve specified strategic marketing objectives.Summary of learning outcomes
To achieve this unit a learner must
1 Compile marketing audits
2 Examine the main barriers to marketing planning
3 Formulate a marketing plan for a product or service
4 Examine ethical issues in marketing.
Description of unit
The aim of this unit is to develop a critical awareness of sales planning and operations. Learners will analyse the stages involved in the selling process, and evaluate the role of personal selling in creating value and developing customer relationships in a variety of contexts and environments.
The unit will also consider the management and organisation of the sales force to achieve sales objectives.Summary of learning outcomes
To achieve this unit a learner must:
1 Explore the role of personal selling within the overall marketing of organisations
2 Identify and evaluate the stages in the selling process
3 Analyse the role and objectives of sales management
4 Examine the implications of operating in different sales environments and contexts.