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DESIGN MATTERS BUSINESS OF DESIGN (20 CREDITS) (option)
This module is designed to introduce and develop students’ awareness of market and audience issues relating to design practice. The module will enable students to develop a knowledge and understanding of contemporary marketing issues especially focusing on issues of consumer behaviour and market segmentation and advanced understanding of teamwork using appropriate models. High level literacy skills will be used in writing and researching for this module.
The content will be delivered through lectures, external activities and VLE. Practical activities related to journal search, research and recording will be important.
Learning outcomes have been mapped against FHEQ and QAA Business and Management and Art & Design benchmarks together with Teesside guidance.
Formative assessment will be feedback on collaborative learning activities modulated through VLE and feedback on essay research and activity planning. A “bridging assessment” between levels 5 and six namely a dissertation proposal will be formatively assessed.
Summative assessment will be via group Presentation and essay.
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This post-graduate level module is available to those enroled on the MA International Business Management only
This post-graduate level module is available to those enroled on the MA International Business Management only
Description of unit
The aim of this unit is to develop a critical awareness of sales planning and operations. Learners will analyse the stages involved in the selling process, and evaluate the role of personal selling in creating value and developing customer relationships in a variety of contexts and environments.
The unit will also consider the management and organisation of the sales force to achieve sales objectives.
Summary of learning outcomes
To achieve this unit a learner must:
1 Explore the role of personal selling within the overall marketing of organisations
2 Identify and evaluate the stages in the selling process
3 Analyse the role and objectives of sales management
4 Examine the implications of operating in different sales environments and contexts.
Module Descriptor (pdf)