Unit introduction
Marketing is a dynamic field central to the success of any business. You will gain an understanding
of how a marketing campaign is developed. You will explore different stages of the process that a
business goes through when developing its campaign and develop your own campaign for a given
product/service.
You will examine the marketing aims and objectives for existing products/services and understand
the importance of relevant, valid and appropriate research in relation to customers’ needs and
wants. You will use given market research data and other information to make recommendations
about the type of marketing campaign that a business should undertake. To complete the
assessment task within this unit, you will need to draw on your learning from across your
programme.
This unit will give you an insight into how important marketing is to business. It will enable you
to make an informed choice as to whether you want to specialise in marketing in employment,
training or higher education.
Summary of assessment
This unit is assessed under supervised conditions. The Part A Research Pack is released to learners
under low control conditions in the afternoon on the day before the Part B assessment, which will
be sat in the morning session. Learners have access to Part A for a 2 hour preparation period with
the Part B assessment being a 3 hour supervised session. The assessment is set and marked
by Pearson.
The number of marks for the unit is 70.
The assessment availability is twice a year in December/January and May/June.
Sample assessment materials will be available to help centres prepare learners for assessment