Moodle

The aim of this unit is to enable learners to understand the components of computer systems and develop the skills needed to recommend appropriate systems for business purposes and set up and maintain computer systems.

Unit introduction 

Marketing is a dynamic field central to the success of any business. You will gain an understanding of how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service. You will examine the marketing aims and objectives for existing products/services and understand the importance of relevant, valid and appropriate research in relation to customers’ needs and wants. You will use given market research data and other information to make recommendations about the type of marketing campaign that a business should undertake. To complete the assessment task within this unit, you will need to draw on your learning from across your programme. This unit will give you an insight into how important marketing is to business. It will enable you to make an informed choice as to whether you want to specialise in marketing in employment, training or higher education. Summary of assessment This unit is assessed under supervised conditions. The Part A Research Pack is released to learners under low control conditions in the afternoon on the day before the Part B assessment, which will be sat in the morning session. Learners have access to Part A for a 2 hour preparation period with the Part B assessment being a 3 hour supervised session. The assessment is set and marked by Pearson. The number of marks for the unit is 70. The assessment availability is twice a year in December/January and May/June. Sample assessment materials will be available to help centres prepare learners for assessment

Learning Outcomes

By the end of this unit students will be able to:

1. Calculate bending moments and shear forces for simply supported steel and

concrete beams.

2. Determine deflection for simply supported steel beams.

3. Calculate the axial load carrying capacity of steel and reinforced concrete

columns.

4. Explore design methods for steel, reinforced concrete beams and columns.

The module, Advanced Sports Leadership, will provide you with the opportunity to progress from some basic sports coaching skills into the area of advanced sports leadership. For the majority of the module students will be engaged in a variety of physical activities. At the start of the module the emphasis will be on participation, progressing later to leadership. Students will develop their theoretical knowledge of the principles of sports leadership through the production of a portfolio.

Human computer interaction (HCI) deals with the way people use computers, and how IT professionals plan for and design this.

Human computer interaction (HCI) deals with the way people use computers, and how IT professionals plan for and design this.

Human computer interaction (HCI) deals with the way people use computers, and how IT professionals plan for and design this.

Unit 3: Using Social Media in Business

Level: 3

Unit type: Internal

Guided learning hours: 90

Unit in brief

Learners explore how businesses use social media to promote their products and services. Learners also implement social media activities in a business to meet requirements.

Unit introduction

Social media websites are a popular way for people to communicate and share information with friends and family. People spend a lot of time on social media websites and they give businesses opportunities to interact with people, for example to promote their business, to encourage people to visit their e-commerce site and buy, to provide customer service. You may be familiar with social media for personal use and in this unit you will discover how it can be used in a business context.

You will explore different social media websites, the ways in which they can be used and the potential pitfalls when using them for business purposes. You will develop a plan to use social media strategies for business purposes to achieve specific aims and objectives. You will then implement the plan, developing and posting content and interacting with others. Finally, you will collect data on the business use of social media and review the effectiveness of your efforts.

Understanding how to use social media for business purposes is useful for employment in information technology and in a variety of business sectors. Also, social media skills are closely linked with web and mobile applications development. This unit gives you a starting point for progression to roles such as social media specialist, content developer and web developer.

Learning Aims

In this unit you will:

A Explore the impact of social media on the ways in which businesses promote their products and services

B Develop a plan to use social media in a business to meet requirements

C Implement the use of social media in a business.

This unit includes aspects of both personal and business finance. Personal finance involves the understanding of why money is important and how managing your money can help prevent future financial difficulties. It is vital you understand the financial decisions you will need to take throughout your life and how risk can affect you and your choices. This unit will also give you an insight into where you can get financial advice and support. 

The business finance aspects of the unit introduce you to accounting terminology, the purpose and importance of business accounts and the different sources of finance available to businesses. Planning tools, such as cash flow forecasts and break-even, will be prepared and analysed. Measuring the financial performance of a business will require you to prepare and analyse statements of comprehensive income and statements of financial position. 

This unit will provide a foundation for a number of other finance and business units and will help you to analyse profitability, liquidity and business efficiency. It will give you the knowledge and understanding to manage your personal finances and will give you a background to business finance and accounting as you progress to employment or further training.