Ophthalmic Business and Retail (BSc)

This module is designed to introduce you to the retail aspects and considerations needed for work in the optical retail practices. You will gain knowledge and understanding of optical practice business structure and procedures, selling techniques in optical retail, and how optical practice performance is monitered and controlled. Patient interaction within the retail environment will also be covered. The knowledge gained in this module will prove advantageous when entering the optical retail world upon completion of your course.